Namby-Pambyism and Children’s Yoghurt Commercials




This is a box of Frubes. Within are six little sachets of fruit-flavoured yoghurt. It’s entirely possible to envisage the tubes all standing to attention inside the box.

This is the general thrust of their television advertisement. It features a “General” Frube, who suggests that the Frubes are yoghurt soldiers, but that you are to “rip their heads off and suck their guts out.”

A Frube. This is the part where you rip its head off, as shown on the arrows (click to enlarge)Which is exactly what you do to eat them. It’s a fun advert, gets over the key messages of yoghurt, fruit, and eating instructions. You rip off the tab at the top, and suck out the yoghurt from within the pouch. In the words of the inestimable Homer J Simpson, “it’s funny because it’s true.”

But not any longer. Now, the slogan has been changed to “pull their tops off and eat them all up.”


Someone’s complained about this advertisement? Somebody thinks it’s not funny?

This is what’s wrong with Society today. Everyone’s so damned keen to take offence at absolutely fucking everything that nothing can be simple fun any more. It’s so depressing.